Ensure Your Capital Campaign’s Success with the Right Tools

Running a capital campaign is like climbing a mountain … one misstep can spell disaster. But when you’re properly equipped, NOTHING will stop you from reaching your goal.

Introducing the Capital Campaign Toolkit
Created by Andrea Kihlstedt and Amy Eisenstein, ACFRE

Is This What’s Going Through Your Head?

Your organization is primed for growth. You’ve got BIG ideas. You want to serve even more people — a capital campaign is in your future.

But your campaign experience is limited. You get anxious every time you think about it.

  • Is your organization truly ready for a campaign?
  • How will you get your board on board?
  • Should you hire a consultant? If so, when?

How can you avoid the pitfalls when you’re unsure of so many things?

So Much Money Is On The Line…

What if those big gifts just aren’t there? What if your board refuses to lift a finger?

What if there’s not enough oxygen, energy or momentum to reach your goal?

With a big campaign looming, do you really want to have to figure this out on your own?

Or worse … spend tens of thousands of dollars on a campaign consultant before you even need one?

You’re Paralyzed by Fear and Doubt

You just don’t know how to move your campaign forward.

What you DO know is that it’s dangerous just to start asking people for money without a clear plan and some professional guidance.

On top of that, you don’t want to be the one left holding the bag if those big gifts don’t come in.

You need to equip yourself NOW — not when your campaign is floundering — so that you have everything you need to steer your organization in the right direction.

Your Capital Campaign MUST Succeed

That’s Where We Come In…

I’m Andrea Kihlstedt, a former campaign consultant of 30 years and one of the world’s leading capital campaign experts. I wrote THE book on campaigns — Capital Campaigns: Strategies That Work, now in its 4th edition.

I’m Amy Eisenstein, ACFRE. I’ve raised millions of dollars through capital campaigns in my 20 years as a development director and consultant. You may be familiar with my online course, Mastering Major Gifts or my book, Major Gifts for Small Shops.

With the Capital Campaign Toolkit, we’ll guide you through every step of your campaign, from campaign planning to celebrating your campaign’s success.

Guide Your Capital Campaign With Confidence!

You’ll have the tools and templates you need to tackle every step.

  • Identify those big critical gifts
  • Recruit the right campaign leaders
  • Develop spot-on campaign materials
  • Build your confidence in soliciting major gifts
  • Hire the right campaign consultant when (and if) you need one
  • Motivate and inspire your board members to help

There’s no reason to reinvent the wheel — EVERYTHING is provided for you.

Listen To What Our Clients Have To Say

Susan Schnase

Boys & Girls Clubs of America

“With organizations all over the United States, the Boys & Girls Clubs of America is always looking for innovative and useful ways to help prepare CEO’s, fundraisers, and Boards to succeed. Capital Campaigns are a unique opportunity and a special challenge. After years of reading and recommending their books, we finally have something “next level” to recommend. We’ve been looking for a resource just like this one! Thank you, thank you, thank you! I know that Club organizations across the country will benefit from this fresh, informed, and practical approach.”

Brian Holmes

Xponential Fundraising

“This comprehensive on-line toolkit for capital campaigns is excellent. It’s well-laid out, thorough, and easy to use. The tools are first rate. It’s an excellent in-house guide for any organization starting a capital campaign. We’re looking forward to bringing it to our clients.”

Capital Campaign Toolkit — What’s Inside

125+ Capital Campaign Tools

  • Includes more than 125 templates, checklists, worksheets and more
  • Everything you’ll need to accomplish each step of your campaign
  • Downloadable text to copy, paste and adapt for your campaign
  • Practical, usable and targeted material for each campaign phase
  • Customizable job descriptions, committee agendas, budget worksheets and more

7 Step-by-Step Comprehensive Guides

  • Detailed instructions for every step of your campaign, including worksheets, board exercises, job descriptions, policies, checklists and more
  • In-depth guides that lead you through every key decision of your campaign
  • Clear and simple instructions for each and every step
  • Organized in an easy-to-follow format, from the first step to the last

A Complete Roadmap for Your Campaign

  • Carefully-planned directions organized into 7 distinct phases
  • Clear, step-by-step instructions for each phase
  • Detailed timelines and Gantt charts for your campaign
  • Ready-to-use materials to share with your board and campaign committee
  • The tools you need for each phase, precisely when you need them

All the Campaign Planning Documents You Need

  • Campaign budget, timeline and policies
  • Staffing job descriptions and expectations
  • Donor recognition plan
  • Case for support outline
  • Gift range chart and depth chart formats

Answers to Your Questions

  • Email a campaign expert and get a prompt response
  • Ask the experts in your private Facebook group
  • Jump in on regular office hours for a deeper discussion of your situation
  • Get advice that’s tailored to your campaign
  • Help is never more than a click away

Here’s What Clients Say

“Andrea Kihlstedt is one of the most recognized authorities on campaigns. She truly understands best practices and knows exactly how a successful and ethical campaign should be run.”

Timothy M. Winkler Sr., CFRE
CEO, Winkler Group

Get A Sneak Peek Inside The Toolkit

Step-By-Step Guide

The toolkit is divided into seven campaign phases. Each phase has a specific step-by-step guide to lead you through that phase. Together, these seven guides form a complete roadmap for your campaign.

Overview Videos

Each phase begins with a recorded video by Andrea and Amy in which they review the concepts that shape that phase and then touch on what’s most important about each step.

Checklists, Forms, Samples and More

Step-by-step guides are accompanied by tested campaign tools — download and tailor them to your specific goals. There are more than 125 items to help you shape your campaign.

Unlimited Access

You’ll have unlimited access to the materials for three years, the entirety of your campaign. During that time, you’ll also receive any updates and additions to the material.

Private Facebook Group

Connect with like-minded peers, pose your campaign questions and participate in group discussions. You’ll benefit from regular input from Andrea, Amy and other capital campaign experts.

Office Hour Calls

When questions come up, you’ll be able to join our regular office hour calls to ask your questions directly to campaign consultants. You can discuss your situation live with experts.

Q&A Email Hotline

You’ll also be able to pose your questions directly to our campaign experts through email. Your questions will be answered within three days (and often sooner).

Consultants Roster

Last but not least, you’ll have exclusive access to a list of capital campaign consultants who are familiar with all the material in the toolkit.

Let’s Get Real For A Moment…

Capital campaigns are no time for guessing. The stakes are too high and the possibility of disaster too great.

Even if you’re an experienced development professional, you probably haven’t been knee-deep in a capital campaign yet.

And this is one endeavor where too-little information is plumb dangerous. You need to know as much as you can up front, BEFORE the key decisions are made.

BASIC

 

$2,997

12 Months Access
Step-by-Step Guides
Templates and Tools

PREMIUM

$4,997

$3,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan

DELUXE

 

$9,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan
Assigned Expert Coach
6-Months Private Coaching Calls

Ensure your campaign’s success TODAY!

Along With the Capital Campaign Toolkit,
You’ll Also Get Access to These Invaluable Bonuses…

6’ x 3’ Campaign Planner Wall Chart

This large 3’ x 6’ wall chart will be a powerful and important planning tool for your campaign. Have it printed at your local copy shop, tape it to the wall and gather your staff and key volunteers around to map out your campaign.

Step-by-Step Checklist

Use this checklist that combines every step in every phase of your campaign to keep track of where you are in the entire campaign process. Together with the big planning chart, you’ll be on top of where you are and where you are going.

Campaign Readiness Assessment

This short assessment, developed by the experts at Capital Campaign Masters, will help you and your key leaders determine what you need to do to get ready for a campaign.

Yes, I’m READY to ensure my campaign’s success!

Have Questions?

Who is this toolkit for?

If you’re an Executive Director or Development Director and your organization is heading into a capital campaign, this toolkit is for you. This toolkit is designed specifically for people who have hands-on responsibility for planning and conducting a capital campaign. If that’s you, you want these tools.

Who is this toolkit NOT for?
  • Organizations that are already working with excellent, experienced campaign consultants
  • People who aren’t serious about diving in and making their capital campaigns successful
Does this take the place of a consultant?

This toolkit provides all of the resources a campaign consultant would provide. However, you may wish to hire a consultant to do a feasibility study, train your board, and provide a bit of coaching and guidance along the way as you need it. Once you have the toolkit, you will be better equipped to determine when and how much consulting is appropriate and necessary for your campaign. The toolkit will ensure you don’t hire a consultant needlessly or too early.

How soon can I start?

Immediately! Once you purchase the toolkit, you’ll get immediate and complete access to all of the tools and materials so you can download them and start working with them today.

How much time will it take?

Your campaign is likely to take three years to complete and you’ll have full access to the Toolkit for that entire time. You’ll use the materials piece by piece as you go through all seven phases of your campaign. So while you can download all of the material immediately, you are more likely to refer to each phase when you’re ready for it.

How do I access the recordings and materials?

All of the materials will be easy to access on the Capital Campaign Toolkit website. Log on from any device. All you’ll need are your email address and password.

How can I afford this toolkit?

The toolkit has been priced to give you everything you need for a capital campaign at a fraction the cost of a full-service consultant. Like all campaign expenses, the price of the toolkit should be included in your campaign goal. You can make a single payment, or spread your payments out over monthly installments — either way, it’s quite affordable.

Can I really get my money back, guaranteed?

Absolutely. If you’re not convinced it’s exactly what your campaign needs, we’ll give you your money back guaranteed… but only in the first 14 days after purchase

Will I have personal access to Amy and Andrea?

Yes! Amy and Andrea will participate actively in the private Facebook group and in regular office hours. They will be joined by other campaign experts as well. They will also answer your questions via email.

More questions?

Email [email protected] or call (201)970-9766

More Feedback From Our Clients

Brian Saber

Asking Matters

“The Capital Campaign Toolkit is a game changer for our field. This amazing tool will allow organizations of every size to competently and confidently embark on special fundraising efforts on their own and without breaking the bank. My hats are off to Andrea and Amy for creating this incredible all-in-one tool. Every step, every form, every detail has been thought through masterfully!”

Dr. Regina Peter

Executive Director, Newmark Education

“I love the Capital Campaign Toolkit! You have made campaigns simple and easy to understand. I wish I had it when we had our $11 million campaign. If we had, we wouldn’t have needed a consultant for the entire project.”

Are You Ready To Get Started?

BASIC

 

$2,997

12 Months Access
Step-by-Step Guides
Templates and Tools

PREMIUM

$4,997

$3,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan

DELUXE

 

$9,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan
Assigned Expert Coach
6-Months Private Coaching Calls

Money-Back Guarantee

You have to take enough risks in life, and buying this toolkit shouldn’t be one of them.

So take a look at the toolkit risk-free for 14 days. Examine the material carefully. If within 14 days you decide it’s not what you need, we’ll be happy to refund your entire investment (no questions asked).

What Would a Successful Campaign Mean For You?

JUST IMAGINE…

You’ll know what to do, and how and when to do it.

You’ll have the materials you need for each and every step.

You can confidently guide your organization through each phase.

You’ll make smarter decisions about staffing and committees.

You’ll have a campaign plan that you can fully trust.

Ensure Your Campaign’s Success TODAY!

Whatever your mission, a capital campaign can transform
your organization in truly amazing ways.

But only if it’s successful.

Are You Ready To Get Started?

BASIC

 

$2,997

12 Months Access
Step-by-Step Guides
Templates and Tools

PREMIUM

$4,997

$3,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan

DELUXE

 

$9,997

36 Months Access
Step-by-Step Guides
Templates and Tools
Private Facebook Group
Monthly Q&A Calls
Email Hotline
Monthly Payment Plan
Assigned Expert Coach
6-Months Private Coaching Calls

"Wow. The Capital Campaign Toolkit takes the mystery out of running a capital campaign. Whether you're looking at doing a capital campaign by yourself or with a consultant, you'll want to get all the tools included here. I've been through 18 campaigns and wish I'd had these templates and this step-by-step guide!"

Marc A. Pitman, CFCC
The Concord Leadership Group

Your Campaign is Too Important to Fail

Why gamble when so much money is on the line?

The Capital Campaign Toolkit has everything you need to safeguard your campaign’s success and propel your organization to the next level.

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