The Winning Formula for Capital Campaign Success: Optimism + Analysis
Is there a formula for capital campaign success? Absolutely! Whether your campaign will be successful (or not) depends on your ability to have the courage to set big goals and then temper that unbridled optimism based on clear headed analysis. In fact, capital...
Donor Discussion Guide: A Strategic Replacement for a Campaign Brochure
There it is in all its glossy glory: your campaign brochure. All shiny, colorful and artfully-designed, filled with carefully curated photos and your beautiful words. The campaign brochure can be a thing of beauty. But it can also be a breaker of the bank and a...
Capital Campaign Stalled Out? 3 Ways to Regain Momentum
Has your capital campaign stalled? Does progress feel slow or strained? Perhaps your early numbers looked great, with a million-dollar commitment and a couple of other whopping big gifts. You may have raised half of your campaign goal or even more in a relatively...
4 Ways to Use Challenge Gifts to Cure Capital Campaign Woes
I challenge you…! When you read those three words didn’t you want to know what the challenge was? And weren’t you already wondering just a bit if you could win that challenge? We humans are wired to respond to challenge. And when constructed well, challenges are...
Overcome Your Fear of Asking for Leadership Capital Campaign Gifts
Leadership gifts, or lack of them, can make or break your capital campaign. Those are the top ten gifts on your donor pyramid (or gift range chart). Generally, those top ten gifts get you to approximately 50% (or more) of your campaign goal. If you don’t receive one...
