When it Comes to Capital Campaigns, Simple is Better
Capital campaigns are complex — at least, that’s how they appear from the outside. It’s no wonder campaigns seem complicated. As the biggest fundraising goal your organization has ever undertaken, it would be natural to jump to the conclusion that...
Capital Campaign Feasibility Study: The Ultimate Guide
Feasibility studies build confidence and credibility for capital campaigns. Rather than just diving into a capital campaign with a very big goal, most organizations begin with a study to evaluate the potential of the campaign. They want some degree of certainty that...
Challenge: Describe Your Capital Campaign in Just Six Words
Ernest Hemingway started a trend of six-word stories with these riveting words: For sale: baby shoes, never worn. Stories told in just six words can be a powerful tool for your campaign. When you choose the right words, you can move donors with powerful, compelling...
Capital Campaign Volunteers: How to Select and Recruit Top Supporters
Successful capital campaigns use lots of volunteers. Volunteers serve as campaign chairs, on the steering committee and on a host of other ad hoc committees that help with specific aspects of the campaign. Recruiting and selecting the right people to help with your...
Capital Campaign Gift Range Chart: Understanding The Basics
If I had to pick the most important of resources to lead you through a successful capital campaign, it would be the gift range chart. You may also know it as a gift table. In this post, you’ll learn the basics of Gift Range Charts and discover the related tools that...
