Endowment, Planned Giving, and Capital Campaigns: A Winning Combination
My heart always sinks when an executive director tells me that they want to plan an endowment campaign to raise enough money so that they don’t have to raise money ever again. It’s just wrong-headed. An Endowment Campaign Doesn’t Replace Fundraising First of all, the...
10 Steps to Create a Solid Case for Support for Your Campaign
When you hear the phrase “case for support,” do you immediately think about a brochure? If so, this post will open and unlock your thinking. Because a case for support isn’t a brochure, though it may look like one sometimes. No! A case for support is a set of ideas...
How to Set the Right Capital Campaign Goal Every Time
You might think that setting the fundraising goal for your capital campaign is simple and straightforward. But it’s not. How to Set the Right Capital Campaign Goal To illustrate my point about the challenges of setting the right campaign goal, let me tell you a little...
Capital Campaign Gift Range Chart: Understanding The Basics
If I had to pick the most important of resources to lead you through a successful capital campaign, it would be the gift range chart. You may also know it as a gift table. In this post, you’ll learn the basics of Gift Range Charts and discover the related tools that...
Spend Money to Make Money: Cliché or Capital Campaign Truth?
When it comes to raising money, how and when to invest in fundraising is a common discussion (okay, argument) had by many nonprofit leaders. You’ve probably asked some or all of these questions around your conference room table: Should we invest in wealth screening?...
