Donor Happiness: An Integral Part of Capital Campaign Fundraising
I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship — management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer to think about making...
How to Become a (Much) More Effective Fundraiser
If I were to give you just one tip about how to become a more effective fundraiser, it would be this: Listen more; talk less. Serious companies record sales calls to track the amount of talking the salesperson does as compared to the amount of time the prospective...
Major Gift Fundraising: A Critical Component of Any Capital Campaign
I often refer to capital campaigns as major gift fundraising on steroids. Of course, capital campaigns are so much more than that. However, major gift fundraising is one critical component of all successful capital campaigns. Major gift fundraising plays a crucial...
Donor Fatigue: Yes, It’s Real, and Here’s How to Fix It
Campaign expert and Capital Campaign Toolkit advisor, Jeff Hensley, recently shared his thoughts on what to do when your donors start resenting being asked — or even worse — simply stop giving to your organization altogether. This is the first of a...
Understand How Major Donors Think: Meet Isabel and John
Major donors fuel capital campaigns. And when it comes to capital campaigns, three questions always pop up, again and again: Will our capital campaign cannibalize our annual fundraising? Should we include our annual fundraising in our capital campaign? What should we...
