How to Create a Donor Stewardship Plan for Your Campaign
Don’t let your campaign donors become one-time donors! A good stewardship plan can make sure that doesn’t happen. Stewardship — following up after a gift — will help ensure that your campaign donors give again and again for years to come. Stewardship is...
Complex Gifts: A Huge Opportunity for Your Capital Campaign
We often go to great pains to make the concepts of capital campaign simple. It’s an illusion, of course! Campaigns often extend for three years or more and are peppered with complexity. Every day, you will likely encounter situations that are not clear and...
How to Ask for a Campaign Gift Without Sounding Like a Robot
I’m sure you’ve been on those Zoom meetings when it looked like the person was talking to you, but you knew they were reading from a script. Even if the person reads the script well, it just feels different and a bit robotic. I suppose newscasters and others who read...
The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation
Unfortunately, many nonprofit leaders are fundraising from a place of desperation. The situation feels hopeless when money is so tight. When you can’t pay the rent or make payroll, the situation becomes desperate. This is a terrible position for both fundraisers and...
Avoid This Common Fundraising Trap to Ensure a Successful Campaign
Imagine that you (the ED or DD of your organization) are meeting with a donor who has the capacity to give a significant gift to your organization. Ready… You have scheduled the meeting specifically to talk about the possibility of a gift to your campaign. The donor...
