4 Ways to Use Challenge Gifts to Cure Capital Campaign Woes
I challenge you…! When you read those three words didn’t you want to know what the challenge was? And weren’t you already wondering just a bit if you could win that challenge? We humans are wired to respond to challenge. And when constructed well, challenges are...
Overcome Your Fear of Asking for Leadership Capital Campaign Gifts
Leadership gifts, or lack of them, can make or break your capital campaign. Those are the top ten gifts on your donor pyramid (or gift range chart). Generally, those top ten gifts get you to approximately 50% (or more) of your campaign goal. If you don’t receive one...
6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style
One of the reasons capital campaigns help organizations raise enormous amounts of money (often 10 times normal fundraising revenue) is that there is specific strategy baked into campaign plans. Much of the strategy which is critical to successful capital campaigns can...
Donor Happiness: An Integral Part of Capital Campaign Fundraising
I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship — management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer to think about making...
How to Become a (Much) More Effective Fundraiser
If I were to give you just one tip about how to become a more effective fundraiser, it would be this: Listen more; talk less. Serious companies record sales calls to track the amount of talking the salesperson does as compared to the amount of time the prospective...
