Capital Campaign Feasibility Study: The Ultimate Guide
Feasibility studies build confidence and credibility for capital campaigns. Rather than just diving into a capital campaign with a very big goal, most organizations begin with a study to evaluate the potential of the campaign. They want some degree of certainty that...
Challenge: Describe Your Capital Campaign in Just Six Words
Ernest Hemingway started a trend of six-word stories with these riveting words: For sale: baby shoes, never worn. Stories told in just six words can be a powerful tool for your campaign. When you choose the right words, you can move donors with powerful, compelling...
Capital Campaign Volunteers: How to Select and Recruit Top Supporters
Successful capital campaigns use lots of volunteers. Volunteers serve as campaign chairs, on the steering committee and on a host of other ad hoc committees that help with specific aspects of the campaign. Recruiting and selecting the right people to help with your...
Fundraising During COVID-19: Three Major Success Stories
You may think that capital campaign fundraising always takes years and is full of drudgery. These three stories will show you another picture of the magic of capital campaign strategy. Fundraising in the Time of COVID In May of 2020, it was becoming clear that...
Capital Campaigns During COVID: Stop, Yield, or Full Steam Ahead?
Regardless of where you are in the capital campaign process: Just thinking about it, Feasibility study stage, or Well on your way, I imagine you’ve had conversations (ad nauseum, perhaps) with your board and leadership team about if and how to proceed. If you’re still...