Overcoming Your Fear of a Big, Scary Capital Campaign
If you’re considering a capital campaign, it means you have a big, hairy, audacious goal (BHAG) looming — or at least you should. If your goal is relatively easy to achieve and it doesn’t scare you, it’s time for you to think bigger. In other words, if the...
How to Recession-Proof Your Capital Campaign In Uncertain Times
“Should we start a capital campaign now? ” That’s a question we get asked all the time. We often answer the question with another question: “What’s the purpose of the capital campaign?” Or, stated in another way — What do you need the funding for? If the answer...
Making an In-House Capital Campaign Feasibility Study… Feasible
Traditional fundraising wisdom suggests that when it comes to campaign feasibility studies, there’s only one way for you to go: Hire an outside consultant to interview your best potential donors. However, Rachel Spaulding, head of advancement at the Wheeler School in...
Not Your Mama’s Feasibility Study: 3 Ways to Test Your Campaign
Traditionally, feasibility studies have been (and are) conducted by campaign consultants who are hired to interview your best prospective donors prior to a capital campaign. The idea is to get honest feedback about your plans and campaign goal. While this type of...
Capital Campaign Basics: A 7-Step Checklist for Capital Campaigns
Capital Campaigns can be complicated and overwhelming. But they don’t have to be! When considering a campaign, you’re likely planning to raise the largest amount your organization has ever tried to raise. That’s scary. But if you’ve got a big vision for your...
