Capital Campaign Case for Support: Crafting a Complete Plan
One of the first things you need for your campaign is a case for support. Your case provides the foundation for crafting a complete campaign plan. If you’re like most people, you probably think your case is essentially a glossy brochure. You may fervently hope that...
Capital Campaign Materials for Online Donor Solicitation (Nix the Brochure)
If you’ve been soliciting donors online, you’ve probably already figured out that a capital campaign brochure doesn’t work very well. Honestly, I don’t think capital campaign brochures have worked very well for in-person solicitations either. The Problem with Capital...
Seth Godin Shares 4 Ideas on Nonprofit Resilience and Resetting Your Strategy
Bestselling author and marketing guru Seth Godin guest-hosted our weekly Toolkit Talk sessions on June 1, 2020. He captivated a group of over 700 attendees with his profound thinking with respect to nonprofit resilience. You can watch the full recording of that...
Capital Campaigns: The Ultimate Guide for Growing Nonprofits
Capital campaigns are intense fundraising efforts designed to raise a specific amount of money within a defined time period to build an organization’s assets and capacity. You can use a capital campaign to renovate or build new facilities, fund special projects...
Campaign Steering Committee: Member Functions and Recruitment Strategies
Have you ever served on a committee and had the odd and uncomfortable sensation that you were there for reasons that no one discussed with you? If you’re a major donor, you may suspect that you’ve been invited to the table in the hopes that you would make a large...