Posts by Amy Eisenstein
4 Leadership Traits that Can Make or Break a Campaign
I recently had a call with an Executive Director whose campaign was failing. Her performing arts center had completed a feasibility study with an experienced and reputable campaign firm, which had recommended...
Capital Campaign Feasibility Study: The Ultimate Guide
Feasibility studies build confidence and credibility for capital campaigns. Rather than just diving into a capital campaign with a very big goal, most organizations begin with a study to evaluate the potential of the...
Challenge: Describe Your Capital Campaign in Just Six Words
Ernest Hemingway started a trend of six-word stories with these riveting words: For sale: baby shoes, never worn. Stories told in just six words can be a powerful tool for your campaign. When you choose the right...
Capital Campaigns During COVID: Stop, Yield, or Full Steam Ahead?
Regardless of where you are in the capital campaign process: Just thinking about it, Feasibility study stage, or Well on your way, I imagine you’ve had conversations (ad nauseum, perhaps) with your board and leadership...
How to Raise $100K or More for Your Organization in 8 Weeks
When it became clear the Pandemic wasn’t going away anytime soon, Andrea and I knew we needed to do something drastic to help nonprofits in need. We decided to apply a capital campaign fundraising strategy to condensed...
2020 Summer Reading for Nonprofit Leaders and Burgeoning Experts
Summer is a wonderful time to sit down with a good book. Personally, I read both for fun and to learn, and most years, I work through as many as 10 books in July and August. This summer of COVID-19 provides an even...
5 Things To Do this Summer to Advance Your Capital Campaign
Summer is often a challenging time for capital campaigns. Schedules change. Volunteers and donors often travel. Under normal circumstances, donors, committee members, and staff members might be unavailable for weeks or...
Donor Stewardship: Successful Fundraising vs. Poor Fundraising
Capital campaigns live or die on the top 20-30 donors to the campaign. Those individuals typically give between 50 and 90 percent of the campaign goal. And it’s likely that the vast majority of those top-tier donors...
An 8-Week Plan to Raise Immediate Emergency Funding
In today’s harsh reality, raising funds is more important than ever. Many organizations are struggling for survival in the wake of COVID-19 and the economic hardship it has created worldwide. Raising Emergency Funds...
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