Posts by Amy Eisenstein
What Exactly Yields the Best ROI in Fundraising?
So what is it that yields the greatest ROI (return on investment) in all of fundraising? I won’t leave you in suspense. It’s the simple act of asking. Asking Offers an Incredible Return on Investment When I was a...
How Planned Giving Serves as a Perfect Partner to Your Capital Campaign
This is a guest post written by Xan Blake, one of our very first campaign advisors. Learn more about Xan at the end of the post. Before we dive into how to make the most of planned giving, I’d like to tell you the...
Raising Money Takes Courage: Do You Have Enough?
Fear of asking is the number one challenge faced by professional fundraisers and volunteers. I would even venture to guess that most fundraisers are afraid to ask for money. Although you're likely competent and capable...
7 Creative Ways to Thank Donors as You Prepare for a Campaign
Donors to your capital campaign are arguably the most important donors to your organization. That includes monthly and annual donors who are also likely to donate to your campaign. In this season of giving thanks, it...
Is Your Nonprofit Ready for a Capital Campaign? 9 Questions to Ask Your Board
How do we know if our organization is ready for a capital campaign? That’s a common question nonprofit staff and board members ask themselves. And the uncertainty of whether you’re ready, plus everything you need to do...
When it Comes to Capital Campaigns, Simple is Better
Capital campaigns are complex -- at least, that's how they appear from the outside. It’s no wonder campaigns seem complicated. As the biggest fundraising goal your organization has ever undertaken, it would be natural...
4 Leadership Traits that Can Make or Break a Campaign
I recently had a call with an Executive Director whose campaign was failing. Her performing arts center had completed a feasibility study with an experienced and reputable campaign firm, which had recommended...
Capital Campaign Feasibility Study: The Ultimate Guide
Feasibility studies build confidence and credibility for capital campaigns. Rather than just diving into a capital campaign with a very big goal, most organizations begin with a study to evaluate the potential of the...
Challenge: Describe Your Capital Campaign in Just Six Words
Ernest Hemingway started a trend of six-word stories with these riveting words: For sale: baby shoes, never worn. Stories told in just six words can be a powerful tool for your campaign. When you choose the right...
Want a Complete Roadmap for Your Capital Campaign?
The Capital Campaign Toolkit is a virtual support system for nonprofit leaders to run successful campaigns. You get all the tools, templates, and guidance you need — without breaking the bank.
