Posts by Amy Eisenstein
2 Alternatives to Traditional Feasibility Studies for Your Capital Campaign
Feasibility studies are an important part of any capital campaign. The purpose of a feasibility study is to evaluate your plan and goal with your largest donors to determine whether they are realistic and feasible. The...
When to Create a Capital Campaign Brochure: Don’t Make This Mistake!
When preparing for a capital campaign, many nonprofit board and staff members believe that one of the first steps toward preparing for a campaign is to create a beautiful campaign brochure. It seems logical that you...
3 Simple Fundraising Risks for the Risk-Averse Fundraiser
Are you risk-averse? Does trying something new just about give you hives? Some people have an immediate and negative reaction to trying new things. And sometimes, their cautious natures are warranted. But often they’re...
Answer These 9 Questions BEFORE Writing Your Campaign Policies
If you’re headed into a capital campaign, it’s important to have policies in place which will guide your work and the donations you receive. Not only that, questions will arise throughout the campaign. Having prepared...
3 Tools Smart Fundraisers Use to Lead Successful Capital Campaigns
Imagine trying to open a can of soup without a can opener, or building a house without a hammer. Having the right tool where and when you need is an important part of getting your work done well. The same is true for...
3 Critical Reasons NOT to Have a Capital Campaign
The number one reason to have a capital campaign is that your organization is ready for exponential growth. But what does that mean? Why You Should Have a Capital Campaign Perhaps your programs and services have...
What is a Gift Range Chart Anyway? Capital Campaign Basics
If I had to pick perhaps the most important resource to lead you through a successful capital campaign, it would be the gift range chart. You may also know it as a gift table. If you’ve been through a capital campaign...
7 Steps to Move Beyond the Quiet Phase of Your Capital Campaign
From time to time, in work and in life, you face a task or a goal that seems overwhelming. When I started to write a book, it seemed like an insurmountable task. Then, I read somewhere that if you just write one page...
5 Questions to Assess How Ready You Are for a Capital Campaign
When starting to think about a capital campaign, the first step is to consider whether your organization is ready for a campaign. It sounds obvious, but you may not be sure how to make that determination -- and that’s...
Want a Complete Roadmap for Your Capital Campaign?
The Capital Campaign Toolkit gives you access to an innovative online platform that provides all the tools, templates, resources and support you need at every stage of your campaign.
