Posts by Amy Eisenstein
4 Easy Solicitation Training Exercises for Campaign Volunteers
A big part of any campaign’s overall success is whether — and how — you engage volunteers in soliciting gifts. In other words, if you can get a handful of volunteers to solicit even a small number of gifts, you will...
Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign
If you think about a capital campaign as one big, long, stressful project, it can feel overwhelming. But if you break it up into phases and steps, the entire project becomes so much more manageable. Thus, following a...
Creating a Capital Campaign Budget that Works: Quick Guide
When you think about fundraising costs, it’s important to consider ROI (return on investment). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise...
Ready, Set… GO? The Puzzling Realities of Starting Your Capital Campaign
If you’re thinking about a capital campaign, you probably want to know how long it’s going to take. Eighteen months? Two years? Three years? Of course, in part, how long your campaign takes to complete largely depends...
10 Lessons Learned after Two Years Fundraising with COVID
One of the most exciting aspects of my job is that I get to meet and speak with hundreds of nonprofit leaders and fundraisers. Week after week, month after month, I hear stories about successes and challenges from...
4 Tips to Raise Major Gifts for a Campaign without Embarrassing Yourself
Let’s face it, a capital campaign hinges on successfully raising the biggest gifts your organization has ever raised. The idea of raising such gigantic gifts is probably terrifying. Initially, you’ll need to raise...
5 Donor Love Languages: How Fundraisers Say ‘Thank You’ Matters
Over the past week, there were a number of articles, stories, and posts about love (due to Valentine’s Day). One that caught my eye was about Gary Chapman’s famous book on 5 Love Languages. It got me thinking about how...
3 Social Media Mistakes to Avoid in Your Capital Campaign
Social media is part of everyday life. There’s no avoiding it. Whether you favor Facebook, Instagram, or LinkedIn, it’s likely you use social media daily (or hourly). Many nonprofit leaders struggle to determine how...
Not Your Mama’s Feasibility Study: 3 Ways to Test Your Campaign
Traditionally, feasibility studies have been (and are) conducted by campaign consultants who are hired to interview your best prospective donors prior to a capital campaign. The idea is to get honest feedback about...
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